Sandown became so successful at flexing and posing his physique, he later created several businesses around his fame and was among the first to market products branded with his name alone. He was accredited by inventing and selling the first work out equipment for the masses (machined dumbbells, spring pulleys and tension bands) and even his image was sold by the thousands in "cabinet cards" and other prints.
San down was a strong advocate of "the Grecian Ideal" (this was a standard where a mathematical "ideal" was set up and the "perfect physique" was close to the proportions of ancient Greek and Roman statues from classical times - see Golden Mean). This is how San down built his own physique and in the early years, men were judged by how closely they matched these "ideal" proportions. San down arranged the first bodybuilding competition on September 14, 1901 called the "Great Competition" and held in the Royal Albert Hall, London, UK. Judged by himself, Sir Charles Laws, and Sir Arthur Conan Doyle, the contest was a huge success and was sold out and hundreds of physical culture enthusiasts were turned away. The trophy presented to the winner was a bronze statue of San down himself sculpted by Frederick Pomeroy. The winner was William L. Murray of Nottingham, England. The most prestigious bodybuilding contest today is the Mr. Olympia, and since 1977, the winner has been presented with the same bronze statue of San down that he himself presented to the winner at the first contest.
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